Optional features for your dispenser

Transparent glass back

The optional transparent Glass Back with its see-through effect turns a By the Glass® Standard dispenser into a spectacular eye-catcher from both sides. This option allows you to place it in the middle of the room as a perfect room divider, on a counter or for example in a shop window enabling the best usage of the available space. No wonder this option is popular among designers!

The second line of bottles can be turned to face the transparent Glass Back while awaiting their turn to be served. Placed on a counter you can serve the wines from one side, while the guest or client can browse through and select from your selection of great labels.

It’s spectacular visual effects can by the way only be equalled by our By the Glass® Double Sided dispensers, which offer the same see through effect plus the possibility to serve yourself from both sides.

Remote and central cooling

If you plan or already make use of a central refrigeration system, we can prepare the dispenser according to your specifications for refrigerant and fit it with optional expansion valves. If you don’t have the additional capacity or a central cooling available, you may decide for our pre-configured remote cooling engine. This engine is ready mounted on a plate for easy installation. It can be installed in a well-ventilated space in the same furniture above or below the dispenser or at distance from the dispenser. Regardless of whether you choose to connect the dispensers to your central cooling or decide for our remote cooling engine, a separate cooling will save 145mm in total width. Furthermore, the dispenser will in that case not require any space for aeration and evidently not emit any warm air nor compressor vibration. Important notice: before deciding for a Remote Engine option or a connection to a central cooling the feasibility needs to be assessed by experts. This includes type of engine, type of cooling agent, the distance between engine and dispenser and the best route for the piping connecting the cooling engine and the wine dispenser.


By the Glass® wine dispensers are generally appreciated by wine marketeers for assuring a perfect serve which is a prerequisite for any marketing activity. The introduction of Branding options for our By the Glass® Modular wine serving cabinets has further increased the popularity of this model among wine marketeers. The Branding options help to drive two important marketing parameters: brand visibility and brand awareness. The wooden side panels offer the main branding opportunity. The exchangeable side panels can be printed with a brand name, logo and other supporting graphic elements. A branding on the side can be supported by stickers on the frontside. Because the branding can be exchanged rather easily, one By the Glass® Modular unit can be used for different brands over time.

Spray color coating

Besides the standard finishing in brushed stainless steel you may choose the option of a matt color coating in any of over 200 colors of the RAL Classic color palette. The color coating allows you to perfectly match the ambience or create an ever more eye-catching stage for your wine experience. Regardless of the color you choose, their lavishly matt finishing gives your By the Glass® Standard, Stage or Double Sided dispenser an exceptionally warm feel. The optional Color Coating is available for all models with the exception of the By the Glass® Modular.

By the Glass® Modular 'POS'

“Taste before you buy” is an important argument for consumers when selecting a wine. By the Glass® Modular “POS” offers a perfect solution to facilitate tastings at Point-of-Sale. The POS solution has a sturdy, intuitive control panel with a large, clearly highlighted button enabling consumers to pour a taster. All other keys are locked in POS mode, so operator errors are excluded. In addition, pouring can be easily disabled by the staff, e.g. for times of reduced supervision. Programmable dispensing allows you to pour up to 50 samples (15ml) from a single bottle in guaranteed convincing quality from the first to the last sip.

By the Glass® Wine by the Card

The possibility to discover and enjoy a variety of wines in self-service with the help of so-called smart cards has been acknowledged as one of the hottest trends for promoting and selling quality wines. Wine bars and shops allowing guests to enjoy up to 100 or more wines by the glass have opened their doors all over the world over the past few years. The basic idea is easy to understand: guests get a pre-charged card from the bar or shop enabling them to pour wines from the dispensers paying for it by inserting the card in the card slot at the dispenser. Next to a full glass, guests can choose a half glass or just a taster. Cards are usually prepaid but read-out at checkout is an option as well.

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